When is the best time to post on Instagram?

Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST.

But is that the best time to post on Instagram for your business?

Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best time to post on Instagram.

Scheduling your Instagram posts for optimized times is proven to help you reach more followers and get more engagement on your posts.

Here’s how to find your best time to post on Instagram, plus we break down the best times for each day of the week:

When is the Best Time to Post on Instagram?

To find the best time to post on Instagram in 2020, we analyzed 12 million Instagram posts, posted in multiple time zones around the world from accounts ranging from 100 to 1 million+ followers.

Here are the top 3 global best times to post on Instagram for each day of the week, represented in Eastern Standard Time:

The Best Time to Post on Instagram by Day:

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and  9am EST
  • Wednesday: 7am, 8am and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

While these are the best times to post on average, here at Later, we’ve found that if you want to get more engagement, it’s best to find your personalized best times to post based on your unique audience. 

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever!

As a result, if you want to beat the Instagram algorithm in 2020, you need to optimize your posting time for when the majority of your followers are online.

Think of it this way: Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are actively scrolling the app.

That’s why it’s so important to find your own personalized best time to post on Instagram — you can hack the algorithm to increase your reach and get more likes and followers.

Want to learn more about finding your best time to post on Instagram? Check out this quick video guide:

How to Find Your Best Time to Post on Instagram in 2020:

To help you nail down your personal best times to post for your audience, there are a few tools and features you can use:

  • Use Later’s Best Time to Post  feature to automatically calculate your top 7 posting times
  • Review Instagram Insights to find your top time zones and see when your followers are online
  • Experiment with different posting times and measure your progress with Instagram analytics

If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

Later’s Best Time to Post feature  automatically calculates your 7 top posting times based on your best performing posts from the recent month:

ince every Instagram account is different, we wanted to create a feature that would give you your personalized best posting times — and that’s exactly what Best Time to Post does!

If you’re on one of Later’s business plans , which start at just $19/month, your best times to post will automatically be highlighted in your weekly content calendar, making it super easy to schedule your Instagram posts for when your audience is most active!





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